What Does an AI Receptionist Cost in Denmark? Prices and Calculation (2026)

The price of an AI receptionist depends less on "the AI" and more on how many minutes it talks, how much it has to do, and how much help you want with setup. Below we cover the pricing models on the market, our own prices and a calculation you can run with your own numbers.

The three ways AI receptionists are priced

• Subscription with included talk time. A fixed monthly price with a number of minutes. Predictable, and the most common model for small and medium-sized businesses.
• Pay per minute. You only pay for what is used. Cheap with few calls, but hard to budget in busy periods.
• Fixed monthly price without a minute cap, often combined with a larger setup fee and a longer commitment. Typical for solutions sold as a bespoke project.

Whatever the model, ask: What do minutes beyond the plan cost? Is there a commitment period? What does setup cost? And are text messages, recordings and calendar integration included or extras?

What does Aibooking.dk cost?

Our prices are public (October 2026). All plans include inbound and outbound calls, calendar integration, text messages and recording.

Setup and onboarding is an optional one-time purchase priced the same as the chosen plan (e.g. DKK 999 for Starter), including one hour of follow-up support. You can also set it up yourself. Ad hoc work costs DKK 695 per hour for prompting/training and DKK 1,100 per hour for development. See current prices on the AI phone answering page.

How many minutes do you need?

Take the number of calls the AI should handle per month and multiply by the average call length. A booking usually takes one to three minutes.

• Small clinic: 60 after-hours calls × 2 minutes = 120 minutes → Starter.
• Tradesperson with four fitters: 200 calls × 2.5 minutes = 500 minutes → Professional.
• Webshop in peak season: 700 calls × 2 minutes = 1,400 minutes → Enterprise.

The trial dashboard shows the real average call length for your calls, so you do not have to guess.

The calculation: does it pay off?

Do not only compare with a receptionist's salary. The right calculation has three parts:

1. Time freed up. How many minutes a day do you spend answering the phone, finding slots and calling back? Multiply by the hourly cost of the people doing it today.
2. Calls lost today. How many calls end in voicemail or are never returned? Multiply by the share that would have become a customer and the value of a customer.
3. No-shows. If reminder calls get just one customer a week to cancel in time, the slot can go to someone else.

Example with illustrative numbers: A hairdresser misses 15 calls a week during haircuts. If one in five would have become a DKK 450 booking, that is 3 bookings × DKK 450 × 4 weeks = DKK 5,400 a month in revenue that currently goes to a competitor. Against that stands Starter at DKK 999. Use your own numbers — there is a more detailed model in the guide to the ROI of AI automation.

What about a human receptionist or answering service?

A permanent receptionist costs salary, pension, holidays and cover for sickness, and can take one call at a time during opening hours. An answering service typically charges per call or per minute and usually takes a message rather than booking. That does not mean AI is always better — a receptionist does much more than answer the phone. See the full comparison in AI receptionist vs. traditional answering service.

Hidden costs to ask about

• The price of minutes beyond the plan and whether the plan renews automatically.
• Setup fees and commitment periods.
• Whether text confirmations, recording and transcription are included.
• Whether integration with your industry system costs extra.
• Whether you can cancel and have your data exported and deleted.